This billboard depicts logos created by seven graphic designers in Belgium during the 1960s and 1970s (Paul Ibou, Luk Mestdagh, Jeanine Behaeghel, Gilles Fiszman, Jacques Riches, Boudewijn Delaere, and Piet Vandekerkchove). They are all pictograms referencing nature, and were made for banks, restaurants, theatres, paint companies, museums, and others. Aimed at the many Christmas shoppers and tourists who walk past Design Museum Gent daily, the selection’s subliminal message calls for more awareness of our planet. The billboard was produced for and part of the exhibition Off the Grid. Belgian Graphic Design from the 1960s and 1970s as Seen by Sara De Bondt at Design Museum Gent.